Lyris Webcast: Why Big Data Makes Big Sense for Digital Marketers
In 2011, the world generated 1.8 zettabytes of data, a zettabyte being a 1 with 21 zeros behind it. And Forrester predicts that interactive marketing spend, across email, mobile and social, will increase over 200% to nearly $16 billion by 2016*.
Join our guest speaker and Forrester analyst Fatemeh Khatibloo will tackle the topic of Big Data for marketers - how the ability to collect, measure and utilize data is the key to digital marketing success. Plus, Lyris VP of Marketing Alex Lustberg will share a real-world case study on how tracking and analyzing behavioral data can dramatically improve customer engagement.
During this hour Webcast, you’ll learn:
- How to make sense of the myriad sources of available data
- How brands and businesses are getting closer to a 360-degree view of the customer
- What tools and resources are necessary to make big data actionable
- Best practices for turning data into ROI
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