Email + Mobile + Tablets:
Mastering the Device Revolution
Leverage the platform explosion
The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 19%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity.
Drive email reach, customer targeting and ROI
As the platform revolution explodes in 2012, this market represents a tremendous opportunity to extend the reach of your email campaigns, target your customers more effectively and increase your return on investment.
- Design strategies for the small screen
- How to create landing pages that convert mobile users
- What mobile elements to test to drive results
- How to implement a cross-channel approach
- The trends and tactics for tapping into tablet users
- When and how to leverage SMS
- How smartphone apps are moving users off the Web
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