Web Analytics Wizard: A Guide to Energizing Email Marketing
The true effectiveness of your email-marketing campaigns starts (not stops) at the click-through. Understanding what’s happening on your Web site is the key to increasing your conversion rates, and that’s where Web analytics come in. This six-page guide, designed for Web-analytics novices, introduces you to basic Web-analytics concepts and shows you how to leverage the data to optimize your email-marketing campaigns.
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