Lyris Webcast: Top 3 Ways Big Data Will Transform Digital Marketing in 2013
Marketing is evolving – at times faster than some of us can keep up.
Every good marketer can attest to the complexity of managing multi-channel execution: fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
Listen in as Gleanster Principal Analyst Ian Michiels and Lyris Chief Marketing Officer Alex Lustberg take a deeper look at the future of marketing analytics. How will emerging best practices around big data and campaign optimization transform the customer experience for Top Performing organizations?
- Exactly what “Big Data” is in context that’s simple to grasp
- How Top Performing organizations are making analytics actionable in campaign execution
- How Top Performers justify marketing analytics initiatives
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