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Lyris Webcast: The Future of Email

The digital marketing landscape is in constant flux, from the ongoing blitz of social media and mobile technologies to the newer influences of lifecycle marketing and Big Data. What does this all mean for email marketing? And where should you focus your efforts as a marketer to generate the highest impact?

Spend an informative hour with Lyris VP of Corporate Strategy, Brennan Carlson as he shares insights on the challenges facing today’s digital marketers. Discover key trends that are affecting the ways in which we engage with audiences, and the tools and technologies available for keeping pace in today’s digital world.

The topics covered will include:

  • Lifecycle Marketing. Measuring customer behavior and trends over time
  • Big Data. The impact of data proliferation on digital marketing
  • Device Revolution. Where mobile is headed and how to stay ahead of the curve
  • Content Marketing. Why it works and the latest technologies to drive results
  • Disruptive Technologies. Tools and apps impacting email marketing success
  • Regulatory Trends. The latest on CASL, the European Web Act and IPv4

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