The Future of Email
The digital marketing landscape is in constant flux, from the blitz of social and mobile to the newer influences of lifecycle marketing and Big Data. What does this mean for email marketing? And where should you focus your efforts to generate the highest impact?
This guide will outline the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world.
The topics covered will include:
- Lifecycle Marketing. Measuring customer behavior and trends over time
- Big Data. The impact of data proliferation on digital marketing
- Device Revolution. Where mobile is headed and how to stay ahead of the curve
- Content Marketing. Why it works and the latest technologies to drive results
- Disruptive Technologies. Tools and apps impacting email marketing success
- Regulatory Trends. The latest on CASL, the European Web Act, and IPv4
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