Lyris Webcast: The B2B Email Marketing Report - Trends and Tactics to Drive ROI
As our economy turns the corner, B2B companies and the people who market to them are stepping up their game. In fact, 78% of B2B marketers plan to increase their online budgets in 2011 and 1/3 say that over 50% of their budget will be spent on online marketing tactics.
But B2B email marketing is unique and a myriad of challenges exist including developing targeted, relevant content, ensuring strong in-box delivery rates and measuring email marketing ROI.
Spend an hour with seasoned email marketing experts, Per Caroe and Rose Bentley, who will provide insights on the latest strategies and techniques targeted to the B2B email marketer.
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