Lyris Webcast: Build Email Marketing Momentum - Optimizing Productivity, Design and ROI
Streamline Campaign Execution:
Are your email marketing campaigns hindered by scarce time and resources? Is your ability to multi-task limited by design challenges? Does your ESP application work the way you do?
Optimize Design and Analytics to Improve ROI:
Hear Tina Stewart and Brennan Carlson of Lyris share how streamlining campaign development and deployment, elegant email design and analytical processes will boost your ROI.
Learn how to:
- Evaluate application and software tool usability
- Leverage email design across platforms and channels
- Incorporate Web analytics to gather rich behavioral data
- Utilize behavioral data to enhance segmentation and improve ROI
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