Lyris Webcast: Build Email Marketing Momentum - Optimizing Productivity, Design and ROI

Streamline Campaign Execution:

Are your email marketing campaigns hindered by scarce time and resources? Is your ability to multi-task limited by design challenges? Does your ESP application work the way you do?

Optimize Design and Analytics to Improve ROI:

Hear Tina Stewart and Brennan Carlson of Lyris share how streamlining campaign development and deployment, elegant email design and analytical processes will boost your ROI.

Learn how to:

  • Evaluate application and software tool usability
  • Leverage email design across platforms and channels
  • Incorporate Web analytics to gather rich behavioral data
  • Utilize behavioral data to enhance segmentation and improve ROI

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