Lyris Webcast - Mind the Digital Marketing Gap: Interpreting New Findings from The Economist Intelligence Unit
Today's consumers are more empowered than ever to determine their own path to purchase. Accordingly, reaching and influencing them has created new challenges for marketers. Do you really understand what your customers want? And, are you aligning your marketing strategies to fulfill their needs?
Spend an informative hour with Lyris CMO Alex Lustberg and diginomica Co-founder and Editor Stuart Lauchlan as they discuss gaps between marketer and consumer perceptions as revealed by new research from The Economist Intelligence Unit (EIU), and explore ways marketers can close those gaps to deliver higher conversions and stronger customer relationships.
You’ll gain perspectives on:
- Which digital channels truly influence a consumer’s purchase decisions
- Consumers’ biggest concerns and whether marketers are taking them seriously
- The best practices marketers need to adopt now
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