Detail Report on the Retail Sector

A recent survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris reveals the biggest gaps between digital marketing strategies and consumer online needs for the retail sector. This report provides new perspectives on what marketers think their customers want and what really matters to them.

Key findings include:

  • 66% of consumers say that many personalized messages are annoying because “attempts at personalization are superficial.”
  • 75% of consumers seek information about pricing/promotions through branded digital channels but they continue to rely on third-party sites for validation.
  • Traditional communication channels (including print catalogs and email) are still the most important means of influencing consumers throughout the retail purchasing cycle.

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