Max Out your Retail Email Campaigns
Not that long ago, online shopping was considered an exception. Today, it’s the norm. In fact, according to a recent Forrester report, 167 million consumers, or 53% of the U.S. population, purchased something online in 2011, and that figure is anticipated to grow to 192 million or 58% of the population by 2016.
Yet only a handful of retailers have mastered the technique of driving people to their transactional websites. In this environment, marketing is not only about attracting attention for your brand. It’s also about maximizing the interactions between consumers and your brand – and minimizing roadblocks that prevent optimal engagement and, ultimately, conversion.
This guide discusses how retail marketers can continue to leverage their most effective digital marketing tool, email, to expertly maintain those hard-earned customer relationships while navigating the need for ever greater personalization and customization of their communications messages. Covered areas include:
- Best practices for optimizing email campaigns
- The benefits of multiple customer touchpoints
- Where mobile fits in to the online shopping mix
- Tactics for segmenting and targeting your audiences
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