Lyris FutureVision London 2012

In 2011, the world generated 1.8 zettabytes of data, a zettabyte being a 1 with 21 zeroes behind it. That is more data than has been created since the dawn of civilization. The ability to collect, measure and use this data to deliver customer value is transforming digital marketing in remarkable ways. The content from FutureVision London provides the information, insights and inspiration to help savvy marketers succeed in an increasingly connected digital world.

Content Highlights

• Keynote – Anthony Mullen, Forrester
• Email + Twitter + Facebook – Nello Franco, Lyris
• The Future of Email – Brennan Carlson, Lyris
• Case Study – Kitbag, Andrew King
• Case Study – Graham & Green, Amir Boroumand
• Case Study – Expedia CruiseShipCenters, Dave Mossop
• Case Study – GuideStar, Nida Chughtai

Learn how to:

• Manage increasing amounts of data to create relevant customer communications
• Adapt content to specific customer behaviors across every digital interaction
• Create, execute and analyze multi-channel campaigns from a single, strategic view
• Leverage a one-to-one customer relationship to drive greater ROI