Field Guide to Digital Customer Engagement

One in every seven people on earth is a Facebook user, three-quarters of the world’s population has access to mobile phones, and last year almost 145 billion emails were sent every day. The massive proliferation of data generated through social, mobile, email, and other interactive channels requires digital marketers to re-examine what we think we know about our customers, and challenges us to re-evaluate how best to engage them.

So how do you put the customer at the center of your messaging initiatives and integrate your digital marketing efforts in a way that makes sense? Field Guide to Digital Customer Engagement shares four proven strategies for engaging your customers and prospects with relevance. Plus, it includes a real-world case study showing how retailer Graham & Green combined digital messaging with behavioral analytics to increase revenue by 185%.

Learn how to:

  • Create a robust, dynamic customer profile from multiple data sources.
  • Leverage profile data and revenue-side analytics to deliver customer value.
  • Develop relevant, intelligent, cross-channel campaigns that drive results.
  • Maximize efficiencies through automation.

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