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Fast-Acting, Long-Lasting Marketing: Navigating Digital Trends for 2014

Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting impression? What has real impact?

Lyris Sr. Vice President of Product and Strategy Brennan Carlson shares insights on challenges marketers face in choosing the right strategies, and the key trends affecting the ways we can engage with audiences now and in the coming year.

You’ll gain perspectives on:

  • The history and future of big data
  • Re-thinking content in a multi-channel world
  • Mobile optimization and multiple device engagement
  • A new approach to platform integration
  • Email deliverability misconceptions and best practices
  • The continued growth of email as consumers’ channel of choice

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