Engaging the Constantly-Connected Consumer:
Mobile Optimization and Context Marketing

The move to mobile devices is having a significant impact on consumer engagement, and it’s not something that’s going away. In fact, according Portico Research Mobile Factbook 2013, the number of global mobile subscribers is predicted to reach 6.9 billion by the end of this year and 8 billion in 2016.

Marketers who leverage mobile marketing at its best will provide unique experiences for those consumers, regardless of time or space constraints, in ways that are unique and differentiated, relevant, and intensely personal. Engaging the Constantly-Connected Consumer: Mobile Optimization and Context Marketing will show you why the mobile platform represents the most powerful mechanism yet for delivering contextually-relevant communications that drive increased conversions and revenue.

You’ll learn:

  • How to tailor design and content strategies for the small screen
  • Trends and tactics for tapping into tablet users
  • How to define a mobile marketing strategy for email
  • What’s driving the explosive growth of mobile applications

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