Lyris Webcast: Best Practices for
Email is a prime activity among internet users of all ages, even as mobile and social usage grab the headlines. In reality, the rise of these newer platforms has actually increased email usage as people are more and more tied to their devices, and checking email more frequently as a result. However, email marketing itself is much more complicated than it was even a few years ago.
In this webcast, David Hallerman Principal Analyst, eMarketer, spotlights today’s best practices for email and offering tips for making it an integral part of overall marketing success.
Key takeaways include:
- Building and keeping a list
- Creating relevant emails using segmentation and targeting
- Succeeding at customer acquisition and retention
- Benefits of automation
- Moving beyond the email silo by adding other communications to the mix
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