Email + Mobile + Tablets:

Mastering the Device Revolution

Leverage the platform explosion
The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 29%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity.

Drive email reach, customer targeting and ROI
As the platform revolution explodes in 2012, this market represents a tremendous opportunity to extend the reach of your email campaigns, target your customers more effectively and increase your return on investment.

You’ll learn:

• Design strategies for the small screen
• How to create landing pages that convert mobile users
• What mobile elements to test to drive results
• How to implement a cross-channel approach
• The trends and tactics for tapping into tablet users
• When and how to leverage SMS
• How smartphone apps are moving users off the Web