Email + Twitter + Facebook:
22 Tips to Cross-Channel Success
This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense. It provides tips and techniques for aligning Email, Twitter and Facebook to fully engage customers, deliver value and drive measurable revenue growth.
- Starting with a simple subject line can launch a powerful 3-pronged campaign
- Subscriber list size grew 3X when luxury appliance retailer Dacor utilized social promotions
- Revenue grew 5X when apparel retailer JOY the Store combined segmentation with social
- You can get from the starting line to the bottom line: list growth, brand awareness and increased revenue
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