Email + Social + Mobile: An Agency
Field Guide

The world of digital marketing is evolving at a rapid pace. Today one in every nine people on earth is a Facebook user and nine out of 10 Americans have a mobile phone. In 2010, over 107 trillion emails were sent. What does it all mean for marketing agencies?

This informative guide, designed for agencies, explains and explores the challenges of integrating email, social and mobile marketing to boost performance and optimize results.

You’ll learn how to:

  • Manage email marketing across a portfolio of customers
  • Help your customers grow a robust subscriber list
  • Develop targeted, relevant email campaigns
  • Help customers leverage social and mobile with their email programs
  • Track campaigns across channels to gauge success
  • Utilize real-world agency strategies to optimize customer results and revenue
 Email + Social + Mobile: An Agency Field Guide

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