Email + Social + Mobile: A Publishers
Field Guide

The world of digital marketing is evolving at a rapid pace. Today one in every nine people on earth is a Facebook user and nine out of 10 Americans have a mobile phone. In 2010, over 107 trillion emails were sent. What does it all mean for the publishing industry?

This informative guide, designed for publishers, explains and explores the challenges of integrating email, social and mobile marketing to boost performance and optimize results.

You’ll learn:

  • How to leverage social and mobile with your email programs
  • Easy ways to grow your opt-in subscriber list
  • Why email newsletters can add value to your brand and your subscribers
  • How to turn an engaged subscriber base into a revenue stream
  • Tips and strategies targeted to niche publishers: book, online-only and B2B

 

Email + Social + Mobile: A Publishers Field Guide

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