Email Deliverability Fundamentals
Even the most experienced email marketers know that managing deliverability can be a challenge. In fact, 22% of commercial emails sent globally in the first half of 2013 never made it to the inbox. Following a few tried-and-true guidelines and best practices could be all you need to establish a positive sender reputation with Internet Service Providers (ISPs), maximize delivery potential, and minimize the chances of your hard work going unread.
As a critical factor in the success of email campaigns, deliverability is important to manage proactively. This guide will help you fast-track the fundamentals, then fine tune them!You’ll learn how to:
- Meet the expectations of ISPs – what to do and why it matters
- Focus on engagement to keep subscribers opening your emails
- Measure your deliverability and compare it against other senders
- Create revenue-generating sending strategies for inactive subscribers
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