Email Deliverability 2013: Keeping Pace with Evolving Practices

Marketers who leverage mobile marketing and other evolving digital marketing best practices will be equipped to provide unique experiences for their customers in ways that are unique, relevant, and intensely personal. We’ve updated this popular guide to include new information on optimizing email for delivery to mobile customers – a critical component in the digital marketing mix that successful marketers are increasingly using to their advantage. Recent studies indicate that the number of emails opened on a mobile device increased 132% this year over last year, and more email is now read on mobile than on desktop PCs or via Web mail.

Join the mobile marketing revolution.

This guide will update marketers on how to:

  • Identify today’s deliverability challenges and how to address them
  • Enact email best practices that translate across your delivery channels
  • Define a mobile marketing strategy for email
  • Use context effectively in delivering relevant email communications

Email Deliverability 2013: Keeping Pace with Evolving Practices will help you uncover today’s most common trouble spots in the email sending process and how to address these issues to ensure maximum deliverability.

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