Bridging the CMO-CIO Chasm: Blueprint for a Next-Generation Technology Platform
According to global consultancy Accenture, only one in 10 chief marketing officers (CMOs) and chief information officers (CIOs) believe they collaborate sufficiently. While CMOs often fail to fully consider how their technology decisions might impact the domain of CIOs, CIOs tend to underestimate CMOs’ needs in a rapidly-evolving customer interaction landscape.
The stakes are high for bridging this gap. Achieving a tighter bond between these two critical enterprise roles will greatly increase the odds that organizations end up with a digital marketing platform that not only leverages existing IT investments and minimizes integration headaches, but also delivers the services CMOs need to meet customer expectations for truly contextual multi-channel engagement.
This white paper dissects this dynamic situation and provides a blueprint for a new kind of marketing platform – one that puts the customer at its center rather than the technology. Read about:
- Challenges facing CMOs and CIOs in today’s data-intensive environment
- Opportunities for improved CMO-CIO collaboration
- The role of technology in addressing both sets of needs
- The ideal marketing platform that puts the customer first
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