Bridging the CMO-CIO Chasm: Blueprint for a Next-Generation Technology Platform

According to global consultancy Accenture, only one in 10 chief marketing officers (CMOs) and chief information officers (CIOs) believe they collaborate sufficiently. The stakes are high for bridging this gap. This white paper dissects this dynamic situation and provides a blueprint for a new kind of marketing platform – one that puts the customer at its center rather than the technology. Read about:

  • Challenges facing CMOs and CIOs in today’s data-intensive environment
  • Opportunities for improved CMO-CIO collaboration
  • The role of technology in addressing both sets of needs
  • The ideal marketing platform that puts the customer first

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