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Lyris Webcast: Boost Email Relevance: 8 Steps That Drive Results

The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant.

So, how do email marketers break through the clutter to reach their customers and drive results?

In this valuable one-hour Webcast, email marketing expert, Nello Franco shares eight proven strategies to increase your email program’s relevance and boost your ROI. And Dave Mossop of Expedia CruiseShipCenters shares how you can leverage the travel website’s successful model for driving relevancy through personalization.

In this Webcast, you will learn how to:

  • Leverage short-burst communications
  • Develop compelling content for desktop and mobile
  • Use subscriber behavior to drive relevancy
  • Personalize your messages
  • Implement segmentation tactics that drive results
  • Test to hone your messages and offers
  • Apply social networking techniques

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