B2B Email Tactics to Drive ROI

As our economy turns the corner, B2B companies and the people who market to them are stepping up their came. In fact, 78% of B2B marketers plan to increase their online budgets in 2011 and 1/3 say over 50% of their budget will be spent on online marketing tactics.

But B2B email marketing is unique. A Myriad of challenges exist including developing targeted, relevant content, ensuring strong in-box delivery rates and measuring email marketing ROI.

Learn how to:

• Overcome the biggest challenges facing B2B marketers
• Create email content relevant to the B2B audience
• Leverage email to drive lead generation
• Utilize the best email tactics for lead nurturing and retention
• Calculate your email marketing ROI