Anatomy of the Perfect Email Design
Distractions, smartphones, and the mobile market are changing how and when our customers view our emails. How we design them has to adapt.
Breaking down email design into key functional components that remain consistent in all communications is a clear starting point. While this may seem like common sense, a quick check of your inbox is a reminder that even some well-known brands aren’t doing everything they should to engage with consumers. Our Anatomy of the Perfect Email Design guide shares best practices, tips, and key trends that will help you improve your metrics. Plus, real-world examples illustrate what other brands are doing successfully to adapt to ever-changing audiences.
- Components of perfect email design
- Steps for optimizing emails for better customer engagement
- Which brands are doing it right
- How to improve campaign performance
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