9 Pillars of Retention Marketing Automation
According to a recent Forrester study, repeat customers generate 41% of retail online revenue, and 30% of these transactions start with a click on an email. Growing online sales depends on your ability to extract insights from customer transactional data and deploy effective retention campaigns.
Lyris is pleased to announce a new partnership with Windsor Circle, the company behind the world’s leading retention automation platform.
In this Webinar, Windsor Circle's VP of Marketing Andrew Pearson and Co-Founder and VP of Sales Brad McGinity present nine powerful automation capabilities retailers can harness to double their repeat buyers, realize five-fold customer lifetime value, and see fantastic ROI from segmented and personalized email marketing campaigns that leverage smart data.
You’ll learn how to:
- Integrate, analyze, and access valuable ecommerce insights to automate your retention marketing efforts.
- Effectively analyze purchase behaviors and build profitable segments.
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