25 Essentials for Exceptional Email Campaigns
Load and send? Batch and blast? Those concepts are ancient history in today’s email marketing environment. Now, email marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, and evolving government regulations.
Face these challenges head-on with this practical guide. In it, you’ll learn how to:
- Ensure your email campaigns get to your prospects and customers— every time
- Apply the latest best practices in design, analytics, personalization, testing, and more
- Integrate mobile and social media marketing into your email marketing campaigns
- Achieve optimal email marketing results for greater ROI
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