2012 Lyris Digital Optimizer Report: Actionable Insights for Delivering
Customer Value

Welcome to the customer communication revolution

Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers. And they need to do it in simple, meaningful ways.

Find out what 300 marketing professionals identified as their key challenges, and how they are using modern digital marketing techniques to gain customer insight and deliver higher conversions and revenue.

You’ll gain perspectives on:

• The adoption of different digital marketing best practices
• The results these practices produce
• The expected evolution in these practices for the near future